Be Completely Convinced and Follow Willingly
This term means to gladly and willingly follow someone by virtue of their moral character and conduct. Mencius believed that the proper way to convince others was not by forcing them to do something, but by demonstrating a high level of self-cultivation and morality. A person with high ethical standards will convince others, out of appreciation and regard, to accept his teachings or political ideas.
Coercion will only win those who follow because they are too weak to resist; it is moral qualities that will persuade others to gladly and willingly follow, just as in the case of Confucius’ seventy disciples who followed him out of true conviction. (Mencius)