dé rén zhě xīng，shī rén zhě bēng 得人者兴，失人者崩
He Who Obtains the Support of the People Will Rise; He Who Loses the Support of the People Will Come to Ruin.
The term means that those who win the hearts of the people or get the service of the talented will rise while those who lose the hearts of the people or fail to get the talented people will perish. Ren (人) stands for people’s hearts as well as people’s talents. This saying, which comes from Records of the Historian, has two connotations. First, the rise and fall of a country or government depend on winning people’s hearts. Only by winning people’s hearts and responding to their wishes can a country or government continue to thrive. This is in accord with the philosophy of “anchoring on people’s hearts” and “people are the foundation of a state.” Second, talents are critical to the rise and fall of a country or government. Only by identifying and recruiting the most capable and most upright people, and by suitably employing them can a great cause be completed and a country and its government remain stable and secure. Winning people’s hearts is closely related to attracting the talented. Winning people’s hearts will eventually draw in the talented, and recruiting the talented will eventually help win people’s hearts. All leaders, be they heads of states, groups or teams, should follow this notion of ruling.
A country will prosper when it goes along with people’s wishes. It will fall if it goes against people’s will. (Guanzi)
There is no lasting turmoil or peace in a country. Turmoil will ensue if a person of bad character is in power. On the other hand, peace will prevail if an upright person reigns. (Guanzi)
With regard to governance, a nation that gets the service of the talented will thrive. Otherwise, it will go to ruin. (Zhao Rui: On the Thoughts of Strategists)