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About Alibaba Business School, Hangzhou NormaI University
Established in 2008, Alibaba Business School（hereinafter called “ABS”）is jointly built by Hangzhou Normal University (Mr. Jack Ma’s alma mater) and Alibaba Group. Jack Ma is the first chairman and president of the school. The current dean is Professor Zeng Ming, and he also acts as the director of the Academic Committee of Alibaba Group. ABS is dedicated to business and management innovation of the digital economy era, follows the mission of develop excellent leaders and entrepreneurs. Our vision is to fresh standards for new business school in the digital economy era.Through the integration of Alibaba’s excellent corporate culture, the whole process of enterprise participation, the whole process of innovation and entrepreneurship education, and the close integration with industrial development, ABS has established a set of innovative and entrepreneurial Internet business talent training “Alibaba model”.
Focusing on Internet Business: Alibaba Business School is dedicated to cultivation of talents in the digital economy era, and the majors’ direction focuses on internet-related eCommerce, network marketing, international business, logistics management, big data analysis, and smart business, etc.
University & Enterprise Cooperation: Alibaba Business School and Alibaba Group jointly carry out construction and management for the entire school, and achieve the resource sharing between the school and the enterprise to the maximum extent, so as to make students obtain the most cutting-edge internet knowledge.
Combination of theory and practice: Theoretical exploration is closely combined with industrial development, and students’ learning is synchronous with practice. The school sets up the advanced innovation and entrepreneurship platform. It is very common that the students practice the knowledge and start the internet business in the school.
The undergraduate program for international students is International Business (Cross-border eCommerce). The program develops students’ international vision and Internet thinking, to have a solid command of international business theory, competencies of English-Chinese bilingual application, eCommerce practice and applications, and ability of innovation and entrepreneurship, to adapt to the trend of economic globalization and cross-border eCommerce development and the needs of regional economic development, and to be able to engage in not only foreign economic and trade management in government departments but also in international trade, international investment or cross-border eCommerce related work in enterprises, as well as to be international applied talents with high-quality in the field of digital economy.
Core Courses：Principles of Economics, Management, International Trade Theory and Practice, Digital Economy Ecosystems, Cross-border eCommerce Platform Operations, Cross-border eCommerce Entrepreneurship, Web Design, Internet Marketing, International Marketing, International Logistics, Consumer Behavior, Smart Business Introduction, Intelligent Business Decisions, Market Research and Forecasting, Corporate Finance, Internet Finance, International Finance.
