Vigorously Promoting the Brand Construction of “Study Abroad in China”

Studying abroad in China is an important component of China's education industry and an important part of foreign exchange and cooperation in education.

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To build an educational powerhouse, it is necessary to improve the strategic strategy of opening up education to the outside world, coordinate the two major articles of “Bringing in and “Going out“, effectively utilize world-class educational resources and innovative elements, actively participate in global education governance, vigorously promote the construction of the “Study in China” brand, disseminate Chinese experience, and enhance the international influence and discourse power of China’s education.

Studying abroad in China is an important component of China’s education industry and an important part of foreign exchange and cooperation in education. It has significant strategic significance for China’s economic and social development, enhancing friendly cooperation with other countries and regions around the world, and enhancing the country’s global influence.

Since the reform and opening up, with the improvement of China’s Comprehensive National Power and the increasing attraction of education, China’s educational exchanges and cooperation with countries around the world have become increasingly close, and the education cause of studying in China has also made gratifying achievements. In 2016, China became one of the largest and major destinations for studying abroad in Asia and the world.

International students studying in China are ambassadors of folk exchanges and a new force in conveying China’s voice to the world. Under the attraction of the “Study Abroad in China” program, more and more talents are coming to China to study abroad. During their stay in China, the students enhanced their understanding and recognition of China’s national conditions, social conditions, and people’s sentiments, and cultivated a deep sense of understanding and friendship with China. In order to enhance the profound understanding of Chinese higher education, technological production capacity, social governance, people’s lives, and cultural heritage among international students, universities are gradually offering courses on national education for international students in China. Relevant institutions organize rich and colorful activities to provide a “big stage” for international students to tell Chinese stories to the world, igniting them to tell Chinese stories well and the sincere desire to spread China’s experience and voice its voice. The Study Abroad Service Center of the Ministry of Education actively promotes the construction of a database for alumni studying in China, enhances the cohesion and sense of belonging of alumni studying in China, and actively serves the overall situation of the country’s education opening up to the outside world.

Graduates studying in China who understand China and know the world are an important talent resource for Chinese enterprises to “Going out“. They have incomparable advantages in professional fields, language ability, local cultural background, etc. Doing a good job in employment for international students studying in China will effectively enhance the added value of the “Study in China” brand and contribute Chinese wisdom to China’s participation in global education governance. China takes the “studying in China” brand as a starting point, matches the employment needs of enterprises and the employment aspirations of overseas students in China, holds recruitment fairs for overseas students in China, organizes international talents to enter Chinese enterprises, and devotes ourselves to serving the “the Belt and Road” initiative and the talent power strategy.

As an important carrier for promoting Chinese education and culture, the “Study Abroad in China” education promotion activity plays an irreplaceable role in strengthening international educational exchanges, promoting cultural exchanges between China and foreign countries, and promoting folk friendship. For over 20 years, China has been organizing Chinese universities to participate in international education exhibitions in groups, competing with major destination countries worldwide. With the development of Internet technology and the advent of the era of Big data, new media means and overseas social matrix have emerged at the historic moment, expanding the brand promotion channels of “studying in China”, making China’s higher education information reach a wider range of overseas young people, and enhancing the international influence and voice of China’s education.

Looking back, the development of studying abroad in China has always resonated with the development of the country. Looking forward to the future, the work of studying in China will focus on national needs and quality connotations, cultivate friendly envoys who pay attention to China’s development, participate in China’s construction, and spread China’s voice, and promote higher level, larger scope, and more proactive high-level education opening up to the outside world.

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